AWC is a fictitious international bicycle manufacturing company.
The company has to much of data which it has collated and be sent back to the central office followed by the sales calls, this was an indeed very complex process and used to consume a lot of time hence the sales team decided to segment and profile the customer region wise and divide each person region wise.
Maven Inspectional Services is a fictitious American company in charge of the sanitary regulation of the State of California. In this case it wishes to order an analysis of data generated by its inspectors for a better information handling.